How Facebook will help you:

• Gets you new customers - introduce your business to divers worldwide who may never have heard of you.


• Keep in touch with your existing customers.


• Understand your customers - With Facebook’s detailed analytics, you know about people who follow your fan page, such as their gender, age and also where they live. This insight helps you to reach particular people with targeted, customizable advertising.


• Schedule and promote events -  if you're organising a reef clean-up, what better way to let people know?


• Attracts more traffic to your website.


• Promote special offers and deals.


• Improved search engine optimization – a fan page increases the odds of your name being found quicker on Google.


• Increases customer loyalty - Ask your customers to post pictures, provide reviews and post feedback and comments which will give you priceless insight into what your customers want.