Focus on your Content

Upload images and videos.  Don't forget to include above water images.  Facebook is about engaging with people and building relationships so, if you've got a new member of staff, introduce them on your page!

Don't post too often

You only need to update your fan page when something truly significant happens. This could be a new dive site, a new promotion, an exciting change or any information that people would actually be interested in hearing.

However, posting less than 2 times per week is not enough to maintain a social connection with your fans. The average page should receive somewhere between 5-10 new posts per week.

Encourage Discussions

Ask questions and seek feedback. Here's a useful tip: Use @ before a user name to mention specific users – like Twitter). 

To give you an example - when we post a review on our Fanpage, if the dive center is in Facebook, we link to them using @ followed by their username:

Setup Competitions

Be creative! Motivate people to participate and add fun to their online experience.  If you sell branded tee-shirts, why not offer one as a prize for, say, the best photograph posted on your page?

Reward your fans

Why should I hit the “Like” button? Do you offer only information about you? Offer something special for your fans. (Vouchers, special deals, 6 dives for the price of 5, etc)

Promote your Fan Page

Add your Fan Page’s link in your website, blog, email signatures, newsletters and upgrade your listing on Scubadviser to include links to all your social media sites.

Be prepared to respond to negative reviews

These days people are more likely to express their negative reviews and comments straight on your fan pages. You should always be prepared to respond a negative review and you should not just try to hide it by deleting the post. We publish tips for responding to negative reviews.